Privacy Policy

1. Introduction

Emberforge Apps ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you use the Insomo mobile application ("App"). By using our App, you agree to the collection and use of information in accordance with this policy.

This Privacy Policy applies to all users of the Insomo App and covers all data collection and usage practices. We encourage you to read this policy carefully and contact us if you have any questions or concerns.

2. Information We Collect

2.1 Sleep and Health Data

To provide personalized sleep insights and tracking, we collect the following types of data:

• Sleep Metrics: Sleep duration, sleep stages (light, deep, REM), sleep efficiency, bedtime and wake time, sleep interruptions, and sleep quality scores
• Environmental Data: Ambient light levels, room temperature (if available), and ambient sound levels for sleep environment analysis
• Movement Data: Accelerometer and gyroscope data from your device to detect sleep movements and position changes
• Audio Data: Limited audio analysis for snoring detection and sleep pattern recognition (processed locally on your device and not transmitted to our servers)
• Heart Rate Data: Heart rate variability and resting heart rate (if you connect compatible devices or wearables)

2.2 Device and Usage Information

• Device Information: Device model, operating system version, app version, unique device identifiers, and device settings
• Usage Data: Features used within the App, session duration, interaction patterns, crash reports, and performance data
• Location Data: General location information (city/country level) for sleep pattern analysis related to time zones and regional sleep trends (precise location is never collected)

2.3 Account and Profile Information

• Account Data: Email address, username, profile preferences, and account settings
• Personal Preferences: Sleep goals, bedtime preferences, notification settings, and app customization choices
• Health Profile: Age range, general health information you choose to provide, and any sleep-related conditions you disclose (all optional)

2.4 Communication Data

• Support Communications: Messages, emails, and feedback you send to our support team
• Survey Responses: Voluntary participation in user surveys or research studies

3. How We Use Your Information

3.1 Primary App Functions

• Sleep Tracking: Analyze your sleep patterns and provide detailed insights about your sleep quality and duration
• Personalized Recommendations: Generate customized sleep improvement suggestions based on your individual patterns and preferences
• Progress Tracking: Monitor your sleep improvement over time and identify trends in your sleep health
• Smart Features: Provide intelligent bedtime reminders, optimal wake times, and personalized sleep schedules

3.2 App Improvement and Development

• Performance Optimization: Improve app functionality, fix bugs, and enhance user experience
• Feature Development: Develop new features and improve existing ones based on usage patterns and user feedback
• Research and Analysis: Conduct anonymized research to better understand sleep patterns and improve sleep health recommendations

3.3 Communication and Support

• Customer Support: Respond to your inquiries, provide technical assistance, and resolve issues
• Educational Content: Send relevant sleep health tips, app updates, and educational materials (with your consent)
• Important Notifications: Communicate essential information about your account, app updates, or policy changes

3.4 Legal and Safety

• Legal Compliance: Comply with applicable laws, regulations, and legal processes
• Safety and Security: Protect against fraud, abuse, and security threats to our users and services
• Terms Enforcement: Enforce our Terms of Service and other policies

4. Data Storage and Security

4.1 Security Measures

We implement comprehensive security measures to protect your personal information:

• Encryption: All data is encrypted using AES-256 encryption both in transit (using TLS 1.3) and at rest
• Access Controls: Strict access controls ensure only authorized personnel can access user data for specific, legitimate purposes
• Regular Audits: We conduct regular security audits and vulnerability assessments to maintain the highest security standards
• Secure Infrastructure: Our data is stored on secure, industry-standard cloud infrastructure with redundant backups

4.2 Data Retention

We retain your information only as long as necessary to provide our services and as required by law:

• Active Accounts: Sleep data and account information are retained while your account is active and for up to 3 years after account deletion (for legal compliance)
• Deleted Accounts: Upon account deletion, personal data is permanently removed within 30 days, except as required for legal obligations
• Research Data: Anonymized, aggregated data may be retained indefinitely for research purposes

4.3 Local Data Processing

Sensitive data processing happens locally on your device whenever possible:

• Audio Analysis: All audio processing for snoring detection and sleep sounds occurs on your device
• Real-time Analysis: Sleep stage detection and basic analytics are processed locally to minimize data transmission
• Offline Functionality: Core features work offline, with data synchronization occurring when you connect to the internet

5. Data Sharing and Disclosure

5.1 Third-Party Sharing

We do not sell, rent, or trade your personal information to third parties. We may share limited information in the following circumstances:

5.2 Service Providers

• Cloud Infrastructure: Secure cloud storage and computing services (with strict data processing agreements)
• Analytics Services: Anonymized usage analytics to improve app performance (no personal data shared)
• Customer Support Tools: Secure platforms for providing customer support (only with explicit consent)

5.3 Legal Requirements

We may disclose information when required by law or when we believe in good faith that disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Protect our rights, property, or safety, or that of our users or others
• Investigate or prevent illegal activities or violations of our Terms of Service

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred. We will provide prominent notice and obtain consent before any such transfer occurs.

5.5 Research Partnerships

We may participate in sleep research studies with academic or medical institutions. Any data shared for research purposes is:

• Completely anonymized and aggregated
• Cannot be traced back to individual users
• Subject to your explicit opt-in consent
• Governed by strict research ethics guidelines

6. Your Privacy Rights and Choices

6.1 Data Access and Control

You have comprehensive control over your personal data:

• Access: View all personal data we have collected about you
• Export: Download your data in a portable format (CSV, JSON)
• Correction: Update or correct inaccurate personal information
• Deletion: Request complete deletion of your account and associated data

6.2 Privacy Settings

Customize your privacy preferences within the App:

• Data Collection: Choose which types of data to collect and analyze
• Sharing Preferences: Control participation in anonymous research studies
• Communication Settings: Manage email notifications and educational content delivery
• Analytics: Opt out of usage analytics and performance monitoring

6.3 Regional Privacy Rights

Depending on your location, you may have additional privacy rights:

• GDPR (EU/EEA): Right to erasure, data portability, and objection to processing
• CCPA (California): Right to know, delete, and opt-out of sale of personal information
• Other Jurisdictions: We comply with all applicable local privacy laws and regulations

7. Children's Privacy

Insomo is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at admin@emberforgeapps.com, and we will promptly delete such information from our records.

For users between 13 and 18 years of age, parental consent may be required in certain jurisdictions. We encourage parents to monitor their children's online activities and help ensure their privacy and safety.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers:

• Adequacy Decisions: Transfers to countries with adequate data protection laws
• Standard Contractual Clauses: Use of European Commission-approved contractual safeguards
• Certification Programs: Partners certified under recognized privacy frameworks

9. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:

• We will post the updated policy within the App and on our website
• We will update the "Last Updated" date at the top of this policy
• For material changes, we will provide prominent notice and may require your consent
• We encourage you to review this policy periodically

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For privacy-related requests, please include:

• Your full name and email address associated with your account
• A clear description of your request or concern
• Any relevant account information to help us locate your data

We are committed to resolving privacy concerns promptly and transparently. Your trust is essential to us, and we take all privacy matters seriously.